Browsing: Innovation
Brands need to turn ‘shiny’ technology into an enabler, not just an accessory
The obsession with ‘the shiny’ in companies is a predictable trait. We covet technology that…
Man vs machine: the battle for social media
It’s time to get real, Paul Frampton writes – emotional, not artificial, intelligence is the…
Five Simple Ways to Make Your Press Release Stand Out
No matter what industry your company is a part of, you’re bound to be facing…
Build a lasting community around your brand
Given that the internet has become a stable, ever-present tool in any information-seeker’s arsenal, your…
How Google and Facebook are changing Television Advertising
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on…
Yale on Sustainability: A New Marketing Strategy for Chevy Volt
In brandchannel’s series with the Yale School of Management, Yale Center for Business and the…
How To Build A Brand In 5 Days
When Hillary Clinton announced her bid for the 2016 presidential election, the Internet freaked out—mostly…
Get Creative: 10 Ways to Think Outside the Box
Looking for ways to inspire your staff and boost your business? Try these 10 tips…