‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
Browsing: Marketing
What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Ways to Win in Account-Based Marketing
Despite advancements in data, analytics, and automation, B2B marketing leaders still wrestle with seeding and…
3 Ways to Determine What Your Customer Really Values
Producing value sits at the very heart of business strategy and competitive advantage. It’s the…
Growth metrics for digital channels
In a challenging environment, it has become vital for brands to understand the true return…
Is AI an Asset for B2B Marketers?
Could AI lead to risky, unchecked outcomes if we embrace the technology too soon? Will…
Not everything that can be counted really counts
As marketers, our goal should not be to count clicks; it should be to build…
Nine Experts Share How Advancing Tech Will Impact Video Marketing
The world of video marketing is poised for a profound transformation thanks to the evolving…
How to Convince Someone Using This Simple Writing Tip
Remember when your sixth-grade English teacher told you it was better to write your essay…
The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It’s a Fantastic Lesson in Marketing (and Parenting)
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?…