Corrigendum Notice
Sometime back, this platform had featured the article ” The future is an asset, not a…
Browsing: Marketing
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
A game of two halves: engaging marketers to capitalize a fan base during the festive peak
Marketers can capitalize on the world’s largest fan base and the festive period – here’s…
Pop-up art installations can be great for tourism but are they really good for cities?
Temporary installations like the U.K.’s ‘See Monster’ are a mixed bag of benefits and drawbacks.…
A subtle trap called ‘ tactics ‘
They go by different descriptions:- ” Birds of the same feather, flock together ” ”…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
Positioning your chief sustainability officer for success
Sustainability is becoming the defining paradigm for business. Is your leadership team ready? How companies…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Netflix recalibrates strategy amid latest subscriber trends
Netflix Hunts for Cost Cuts, From Cloud Computing to Corporate Swag As Netflix Inc. NFLX 5.02%▲ looks to save money…