It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…
Browsing: Marketing
3 things CMOs should ask their brand marketing teams
Marketers know that building and maintaining brand engagement is an important part of overall marketing success.…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
Mobile marketers are as obsessed with emojis as we are
Appboy, the mobile marketing automation vendor, analyzed over 9,000 marketing campaigns that use emojis and…
Behind Visa’s digital marketing strategy
For Visa, Marketing Technology Is About Making Data Actionable eMarketer: How has the role of marketing…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
Marketers and their micro engagements
Fleeting micro engagements rise as mobile further crunches time Marketers continue to shrink their mobile…
Marketing Technologists: Who They Are and Why They Matter [Infographic]
The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies…
How to Get Marketing Help When You Need It
Does your small business have marketing and branding needs, but not enough money to hire…
Why should your company invest in video-driven marketing campaigns?
With the introduction of video auto play on Twitter, the launch of video ads on…