Why Distinctive Customer Targeting Is a Smart Strategy
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays…
Browsing: Marketing
Super Bowl: boring and elitist marketing strategies
Isn’t it time mobile technology was used to wrestle the marketing value of the world’s most…
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…
How to reduce the anxiety of a brand launch?
My biggest creative fear As product people, we don’t want to create something that’s just…
Why 2016 will be the year of live streaming
Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
The lowdown on creating award-winning content campaigns
Content. It’s a small word for a massively important element of marketing that has been…
Why marketers should rely more on consumer intent data
Google Data Shows Customer Intent Beats Demographics for Modern Marketers Given the size and diversity…
Why brands are focusing on intent and immediacy
Marketing in the Moments, to Reach Customers Online MOMENTS are having a moment in advertising.…
Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in…