Content Moderation: Who Needs It and How You Can Use UGC Successfully
User-generated content (UGC—blog or forum comments, reviews, photos, videos, and tweets, to name a few)…
Browsing: Marketing
Departing from convention: If marketing research had it’s way….
Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…
When Leaders Tell Stories
Charles wants a boat. Once upon a time Charles wanted to buy a boat. He approached his wife,…
HOW MIT MEDIA LAB PICTURED THE FUTURE OF TECH AND MARKETING FOR “MINORITY REPORT”
The producers followed Steven Spielberg’s lead and asked MIT researchers to conjure how our lives…
23 Marketing Tactics That Cost Time, Not Money
Here is the common situation of many startups. They have no money, but they have…
The Tyranny of Choice
Brand managers all over the world spent a lot of time and energy developing strategies…
5 of the Cleverest Marketing Campaigns in Recent Times
There are marketing campaigns and then there are clever marketing campaigns. The former may resonate…
The challenges of virtual-reality marketing
Can Virtual Reality Become a Mass Marketing Play? For a marketer, virtual reality technology can…
Why Your Sales Team Should Be Marketing’s Most Important Client
Being a salesperson isn’t easy. Despite having access to technology, sales reps still lack the…
A big bold step toward creating a global colossus of beer brands
Anheuser-Busch InBev Approaches SABMiller on Possible Takeover At a time when investors are nervous and…