Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
Browsing: Marketing
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…
The worst idea in food? Expiration dates
Food labels with hard expiration dates are rarely necessary, poorly designed, and cause excess food…
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Can Amazon Prove It Has Style?
Amazon may have the Midas touch, but will its effort to open a clothing store…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…