8 things marketers should know from CES 2022
Despite the lack of ceremony – or a crowd – at CES this year, marketers…
Browsing: Marketing
When it Comes to Loyalty, Cash is King
Thousands of loyalty programs exist today across all types of industries. In the travel and…
5 Technology Trends Every B2B Marketer Should Be Aware of
Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The…
The Blandscape of B2B Marketing Content Needs a Bit of Emotion
For some reason, B2B marketing content tends to lean more toward academia than literary license.…
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
The Rebirth of Cool: Lessons from B2C Marketing for B2B Brands
Technology inspires wonder. It’s become the stuff of fantasy and delight. All too often, however,…
Will Lush’s Decision to Deactivate Social Media Pay Off?
Shutting down social media accounts is a risky move for any retailer, especially one that…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
Understanding the ever-evolving, always-surprising consumer
With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and…
Your Guide to Co-Marketing
Business is hard work. You have so much on your plate, from meeting your target…