Measuring Customer LTV: Marketers’ Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or…
Browsing: Marketing
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
Marketing Under the C-Suite Microscope
Asking business leaders to rate the effectiveness of their marketing organizations is a bit like…