Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime…
Browsing: Marketing
How AI Will Help Marketers Harness Psychology To Drive Consumer Purchase Decisions
A marketer’s role is to inspire consumers to embrace a product or service, which involves…
Marketing categories differ in how they impact business relationships
The demands of different business categories can have a profound impact on marketer and agency…
How to Destigmatize Repulsive Products
Pancakes made from crickets, lamps made from fungus, handbags made from discarded cow stomachs, and…
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
An aversion to political controversy and a reliance on creators for AI-generated content have helped…
Online Consumer Chatter Goldmine
The lightning-fast evolution and adoption of AI is the kind of major societal transformation that…
Inspiration Guaranteed: High brow speaker panel lined up for TEDx Happiness Street
In the true spirit of Vocation & Avocation, the central theme of the first edition of TEDx Happiness…
TEDx Happiness Street 2023: Celebrating UAE’s Pursuit of Happiness with Vocation and Avocation
TEDx Happiness Street, the premier platform for sharing ideas and inspiring change, is thrilled to…
Brand sponsorship moments soar in a connected world
Sponsorship in a technological world Since before the days when Blue Coal brought The Shadow’s…
To Make Influencers Seem More Authentic, Just Add #Friends
Instagram personalities see a boost in engagement when they post about their close relationships. Every…