The real reason why your marketing email gets opened – or not!
CONSUMER SENTIMENT RECALL & RECOGNITION EMAIL MARKETING Marketers may sweat over compelling subject lines in emails to…
Browsing: Marketing
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
For brand marketers, MarTech hangs in the balance.
Not so long ago, marketers had a saying when trying to acquire MarTech to solve…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Key consumer trends for the next decade from dentsu
#HEALTH & WELL-BEING #ENVIRONMENTAL & SOCIAL ISSUES #E-COMMERCE & MOBILE RETAIL A growing interest in e-commerce, health…
2020: Marketing leadership lessons from the hardest year
As marketing leaders look into the crystal ball and attempt to plan for 2021, the…
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…