How To Market a Book
Reviews are one of the thorniest subjects in publishing. First, there’s the classic chicken and…
Browsing: Marketing
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
3 Rules for Dealing with Marketing Disruptions
Rule #1: Look for the silver lining Most disruptions cause the average person to panic,…
How Different States Utilize their Market Advantage
The economic prosperity of different states in the United States was not inherited but created.…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
Once your purpose is in everything you do, it becomes an indelible part of the…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…