Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
Browsing: Marketing
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
Can marketers do long-term? A Toolkit for 2021
We humans are hardwired to think short-term. That served us in good stead when we were…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…