Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Browsing: Marketing
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked…
Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
The B2B customer journey is often long and complex, involving quite a bit of investigation,…
How Retailers Can Salvage Customer Loyalty
Thomas Robertson Stores that want their shoppers to keep coming back must improve their…
How Real Is The Marketing Skills Gap?
The ANA Educational Foundation (AEF) recently published a report on marketing talent, suggesting that the profession suffers…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…