What Jobs Will AI Replace? Not Those Requiring a Human Touch
Automation is beneficial to the bottom line, but it can’t replace the unique qualities that…
Browsing: Marketing
How to Destigmatize Repulsive Products
Wharton’s Samir Nurmohamed explains “dirty creativity,” a phrase he and his co-author coined to describe…
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
6 ways B2B marketers can achieve growth
6 expert insights to grow B2B business in a difficult market Key stat: US B2B product…
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Maïssane Design Awards 2023: Celebrating Design Excellence in the UAE
The much-anticipated Maïssane Design Awards 2023 is set to commemorate the UAE’s most inventive and…
Hoka shoes: a case study in growing, slowly
Hoka, a premium shoemaker, has grown to over a billion dollars of annual sales; 11…
Consumer sentiments not matching up with marketers’ perceptions
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to…
Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
The Six Secrets to a Successful Content Marketing Strategy
We recently launched a piece of research to uncover how marketers are making content marketing…