Futurist insights: trends of 2020
Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out…
Browsing: Marketing
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
How to Attract Buyers in the Modern Business-to-Business Market
Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the…
Why Consumers Are Willing to Share Personal Information on Smartphones
Nearly everyone has experienced some version of phubbing, a term to describe being snubbed by…
MILLENNIALS ‘KILLED’ THESE PRODUCTS, BUT COVID-19 BROUGHT THEM BACK
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…