Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Browsing: Marketing
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Marketing opportunities in the biggest disruption of our time
If there’s a silver lining to being a marketer in a sales-driven organization in the…
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
Marketers Struggle To Make Informed Decisions During Chaos
Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path…
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
How Higher Education Marketers Are Navigating COVID-19
How to plan your marketing efforts and campaigns during the COVID-19 crisis With the rapidly…
5 Common Covid Misconceptions
“During this difficult period …” “In times like these …” “The [blank] team is here for you…
Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…