AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Browsing: Marketing
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She’s a Hybrid
The first-ever CMO of a young company has to do something slightly different from one…
Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
8 Considerations When Selecting an AI Marketing Vendor
Does a landscape for artificial intelligence (AI) marketing vendors exist? You’d think so, with all…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…