How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
Browsing: Marketing
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
Has the Sharing Economy Disrupted Marketing? Not Quite…
The sharing economy has been revolutionary for consumers. Enabled by the internet, they have more…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
Malayalees are getting knotty
The hunt is on. And it’s for life partners. A recent research report by KeralaMatrimony.com…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…