AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Browsing: Marketing
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
The Pitfalls of Flaunting Your Social Status
Using luxury goods could make you seem like a poor team player, according to new…
Trending corporate narratives of 2023: TIME’s 100 most influential companies
The ‘TIME100 Most Influential Companies’ list has dropped for 2023, giving us our annual glimpse…
HOW STARRY, PEPSICO’S NEW LEMON-LIME SODA, IS MARKETING ITSELF
Michael Smith, head of brand marketing, discusses ‘irreverent optimists’ an NBA partnership and why he…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
Protecting Your Brand Reputation on Social Media
Want to make sure your ads don’t appear next to problematic content? Curious how to…
Booking’s Very Expensive Marketing Piece of the Pie
Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average…
Unilever looks to creative commerce
The majority of Unilever’s growth is coming from the long-lasting effects of brand building, and…
This was the moment Walmart lost to Amazon in the e-commerce race
In the late ’90s, Walmart had all the right ingredients to become the dominant online…