How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy…
Browsing: Marketing
Go to Market Strategy – The Cost of B2B Direct Selling
The effectiveness of a companies go to market strategy will be directly correlated to a…
Customer centricity: What is it really and how do you get it?
Many companies are trying to become customer-centric because customer centricity has been shown to lower…
Finding Your Voice: Why Confidence Is Key to Persuasion
Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
Stuart Matthewman on international marketing, branding and what he’d do differently
What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal…