Joe Biden’s Simple but Pricey Facebook Ad Strategy: Target the Olds
Over 82 percent of the ads his campaign has purchased have been seen by voters…
Browsing: Marketing
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
Why marketers should tap into Pinterest influencers
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has…
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
By now, many companies are incorporating content marketing into their marketing strategy and targeting their…
Keith Weed on his successes and failures at Unilever
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC’s Anna Hamill the Unilever campaign he…
The antidote to wasteful ad spend – where marketers go wrong
Research indicates that something in the region of $80 billion in digital marketing spend is…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
While the ability to identify customers across marketing channels has improved, most marketers still struggle…
For marketers, culture fatigue is real
Keeping up with the culture has become an apparent imperative, but the currents that inform…
Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…