Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Browsing: Marketing
Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
This Nearly $8 Million Tea Brand Was Built on Its Founders Knocking on 500 Doors
Tiesta Tea aims to simplify options for customers by explaining the function and flavor of…
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…
Less Fluff, More Stuff: The Science of Productive Meetings
Meetings at the office are so productive and efficient, said no employee ever. Surveys show…
Marketers: T-commerce is ready to takeoff in 2019
T-commerce, or trade via a smart digital TV-set, has seen a lot of proof-of-concept activity…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…