Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
Browsing: Marketing
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
How an Early Car-builder to the Stars Transformed Detroit Through Design
General Motors is setting out on a course to reinvent its business in the age…
WHAT SHOULD YOU DO WITH OLD CONTENT?
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content.…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…
Would You Treat Your Mother That Way? The Secrets of Great Customer Service
There was a time when most companies followed the Golden Rule out of the belief…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
Helping Entrepreneurs Grow Small Businesses in Emerging Markets
While most business research in the developing world focuses on finance, a Stanford professor is…
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
Harnessing the Power of Automation: How Leading Marketers Make It Work
Being a marketer in the digital revolution is tough. Information is created at lightning speed,…