How Savvy CMOs Can Leverage Location In Their Marketing Mix
It’s hard to believe it’s only been about a decade since ads made the leap…
Browsing: Marketing
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
Marketers should use AI to solve specific problems
Speakers at MarTech pull back the curtain on artificial intelligence Marketers should use artificial intelligence…
How Universities Make Cities Great
It’s not just about education. When thinking about how to revive economically lagging regions, especially…
Why marketers need to stop speaking to Gen Z as if they are Millennials
Gen Z girls are about to turn 23, yet many brands still don’t take them…
Listen to the latest episode of the Cannes Lions podcast
In the tenth episode of Asking Out Loud with the New School, Ellie Norman, Head…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…
What Papa John’s can teach all businesses about marketing & leadership
John Schnatter may have stepped down from his position as Papa John’s chairman in July…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…