AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Browsing: Marketing
Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Most CMOs Who Leave Their Jobs Move Up, Study Finds
CMOs at Fortune 500 companies also tend to last in their jobs about as long…
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z.…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…
Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
It takes a village: A look at the hidden teams behind successful creators
As much as creators create content because it’s their passion, the ones who are serious…
You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing
Technically, I guess vanity’s not a sin. It didn’t make the list of the seven…