New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
Browsing: Marketing
AS RENTAL CARS FADE AWAY, AVIS WILL TRY ANYTHING TO SURVIVE
A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
Is Amazon The Right Vehicle To Increase Sales For Your Startup?
For startup companies, resources are often tight. And for retail startups, gaining the capital and…
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…