How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…
Browsing: Marketing
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
16 Visual Content Marketing Statistics That Will Wake You Up
One marketing trend that’s impossible to ignore is the growing power and value of visual…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
How to Stand Out: Make Yourself Equal and Then Make Yourself Different
Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing…
How To Get Your Next Audience To Laugh During Your Speech
As speakers, we’ve all had the chance at some point in time to listen to…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…