HOW TO BUILD A CUSTOMER MARKETING ANALYTICS DASHBOARD
Having a customer marketing analytics dashboard can help businesses put hard data behind theories. But…
Browsing: Marketing
5 Productivity Hacks to Become a Better Marketer
Picture this: It’s Monday morning. You’re in your office, sipping your morning cup of coffee.…
The Case Against Thought Leadership (Mostly, Anyway)
If I had a dollar for every time I’ve heard someone express the goal of…
The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
If all the news seems negative these days, fear not: Your favorite brand has you…
5 SMALL-BUSINESS MARKETING STRATEGIES FOR FRANCHISEES TO CONSIDER
When franchisees can’t rely on their name alone, small-business marketing strategies can help them stand…
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Few would argue about the power and value of educational content – whether a blog,…
Volvo wants to sell cars like Verizon sells phones
At the 2017 LA Auto Show on Wednesday, Volvo revealed a monumental new means of…
The mantra of business writing – short, punchy, concise, to the point!
Becoming a good business writer is more about what you should “not” do than what…
Snickers Brings ‘Hungerithm’ To The U.S.
Following a successful run in Australia, launched in spring 2016, Snickers is bringing a version of its…
Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…