Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of radio. In August, the Interactive…
Browsing: Marketing
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent…
How Public Relations Pros Influence The Influencers
Remember the time you emailed Bill Gates and he agreed to speak at your office…
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
4 Ways Instant Gratification Has Changed Content Marketing
I want what I want, and I want it now. Even if I will be…
The Three Content Marketing Tactics E-Commerce Marketers Often Miss
When was the last time you shopped in a physical store? Struggling to remember? It’s…
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…