Three Weird Customer Insights That Led To Kick-Ass Products
Nailing the right product is hard. Sometimes you have to think outside the box to…
Browsing: Marketing
Ikea Asked 12,000 People What They Want From AI
Their responses pose a question: Where’s the gender-neutral voice assistant? Alexa. Siri. Cortana. Google Assistant.…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…
The Worst Product Launch Of All Time
No, it didn’t involve Steve Ballmer and Bill Gates dancing onstage. It happened 170 years…
The death of isolation, and what it means for generating ideas
Does our always-on world and culture of sharing mean we’re missing out on the benefits of…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
The 7 Top Video Tools You Should Be Using Now
Have you started your video marketing campaign yet? Because your competitors probably have Video marketing…