Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
Marketing accountability—the ability to measure the marketing organization’s contribution to enterprise value—remains a critical issue.…
Browsing: Marketing
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
How to Maximize the Power of Video in Your Marketing Automation Efforts
Video is the surest route to building trust and real, human connections. Are you using…
Healthcare Marketers’ Secret Weapon: The Phone [Infographic]
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from…
9 lessons in content marketing
Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one…
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
Four Steps to a Winning Lead-Generation Process [Infographic]
I’m sure this will come as a shock, but sometimes we marketers are guilty of…
17 Tools Your Marketing Cannot Do Without in 2017
In the past decade, Marketing has gained access to a host of SaaS tools that…