Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
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Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…
Analytics approaches every marketer should know #1: Descriptive analytics
The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was…
Marketers, prepare: Voice search is growing
The following is an excerpt from an report out today by GeoMarketing: The shift to increased reliance…
What influencer strategy is right for your brand?
Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…
Why influencer marketing agencies aren’t going anywhere
The growing prominence of digital influencers in social media marketing has left some worrying: are…