Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…
Browsing: Marketing
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
When a video pops up on your Facebook feed, what do you usually do first?…
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. According to Nielsen’s…
Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
The 3 Steps of Using Automated Marketing to Convert Leads
Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Marketing is no longer the underdog to sales
Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…