How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
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How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
A successful marketing campaign can rarely be attributed to just one person. It takes a…
Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Three Strategic Marketing and Sales Mistakes to Avoid in 2017
The year is nearly halfway through, and you may already be feeling you’re behind in…
Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
Your team has finally done it. After nearly five years of blood, sweat, and toil,…
Will VR Ever Be Mass Entertainment?
Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.…