Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
Browsing: Marketing
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers. With an…
Celebrity Endorsers Are Not Influencer Marketing
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other…
The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
Podcast: What Authenticity Means to Stanford Professor Glenn Carroll
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
Even Adidas praises Nike for Breaking2 marathon
Nike has drawn plaudits from rival Adidas for its Breaking2 initiative despite the runners involved…