Brand Gauge, Engage!
How Marketo is Transforming Its Brand From Science to Storytelling One might think that a…
Browsing: Marketing
The secret to lifetime customer loyalty lies in one key difference
If you want your customers to stick around, get a little personal. A friend was…
How Facebook’s object-recognition tech could boost marketing
What Facebook’s AR push means for the future of commerce and the concentration of power…
What Amazon’s Influencer Marketing Program Means for The Entire Marketing Industry
Despite a quiet entrance, Amazon’s foray into influencer marketing sent shock waves across the entire…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
Teens’ top brand choices include Nike, Facebook
Teens Love Nike, Are Over Under Armour What do Nike, Adidas, Starbucks and Facebook have…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
How much will AI change marketing by 2027?
It’s 2027: How has AI changed the way I work? Our brain trust of six…
Native ad spend increased 600% in 3 years, but early adopters are bailing
To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned…
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…