How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…
Browsing: Marketing
Why you need “an other” strategy
Each month, When Growth Stalls examines why businesses and brands struggle and how they can…
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
5 Tips to Help Your Company Deal With Sudden Popularity
If you aren’t prepared, the best thing to happen to your business could hurt it.…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
This Smartphone Has A Radical Mission: To Be Used Less
Siempo is a “phone for humans” that’s carefully designed to encourage focus and discourage distraction.…
Patanjali doesn’t fear multinational rivals
Patanjali Ayurved, India’s fastest growing FMCG brand, is not worried by its multinational competition, a…
25 of Richard Branson’s Favorite Quotes
From Mother Teresa to Michael Jordan to Disney, check out these quotes that have inspired…
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell’s global corporate marketing has shifted entirely from one dominated by traditional media (i.e. TV…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…