A Guide to Contextual Marketing
In his seminal blog post about social media marketing, Neil Patel writes that “social media…
Browsing: Marketing
Nuances of influencer marketing: Building successful partnerships in luxury
As influencers carry more weight in the marketing world, these social media stars are playing…
Creative Block? Try Thinking Like An Architect To Build Great Ideas
Ideas don’t come out of the blue—they’re created contextually. Here’s how Snøhetta built a foundation…
60% of marketers say they aren’t getting support to improve media knowledge
As digital and programmatic developments usher in a new era of marketing, major brands are…
Dads Feel Neglected By CPG Advertising
CPG marketers are missing the boat with dads, according to a study from Geometry Global.…
What Can Help You Prove the Success of Your Company’s PR Investment
There’s a lot of change happening in the PR industry. Those changes are forcing agencies…
Sponsored content remains ‘primary driver of marketing revenue’ for Linkedin following Microsoft buyout
LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that…
10 Ways to Make Your Marketing Meetings More Productive [Infographic]
Most marketers will be involved in about eight meetings per week. Sound like too many?…
360 Video for Marketers: What You Need to Know
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360…
How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
Ask any business today if it’s adopted an ecosystem business model, and you’ll likely get…