Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…
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Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
6 ways to make your sales pitch more powerful
When you have an opportunity to pitch for a new piece of business, there’s a…
Fast fashion: How modern retailers can keep pace with big brands
When it comes to shipping, service, and even production, millennials like things fast. The immediacy…
5 tech innovations I want to see in marketing
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and…