How to invest in better marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…
Browsing: Marketing
Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…
Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of…
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
How to Dress Up Your Product With Naked Marketing
You have spent countless hours and thousands of dollars dressing up your product. It has…
More Publishers Embrace Header Bidding But Digital Sales Teams Endure
Even as digital ads become automated, media companies lean on humans More Web publishers are…
The Three Rs That E-Commerce Marketers Should Master
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…
What Keeps a CMO Up at Night
As CMO of a fast-paced technology company with a half billion in revenue that is…