GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE
In the eight months since I wrote Cars and the Future, there has been an…
Browsing: Marketing
How Smart Hotels Use Messaging to Connect With Guests
Earlier this year, Skift proclaimed messaging as the “new language of the globe” and asked,…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Two Ways To Prove That Marketing Works
Many non-marketing leaders don’t fully understand why marketing is essential for the company. That’s why…
The Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and…
Articulating the Power of Content Marketing for Brands
Content Source: Demand Metric This article first appeared in www.fuelingnewbusiness.com
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
Five Reasons to Hold Off on Virtual Reality Marketing
Much is being said about all the fresh, creative ways marketers can use virtual reality…
Content Marketing Isn’t Really About Your Content
Marketers put an incredible amount of focus on their content. And you can’t blame them,…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…