What Airbnb Understands About Customers’ “Jobs to Be Done”
On a recent business trip to London, I surprised the conference organizers by turning down…
Browsing: Marketing
Six Essentials for Good Storytelling—and Great Content Marketing
“Storytelling” is often used loosely as a term for good writing. Which makes me wonder:…
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…
3 Keys to Creating Engaging Content
There’s nothing more frustrating than spending hours on a piece of content that you hope…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
6 Video Marketing Tips to Maximize Your Impact
Do you use video content in your social media marketing? Wondering how to optimize your…
Hotel brands see benefits in direct booking
Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain Skift Take The…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing destination. You’re already…
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…