NECESSARY WORDS – THE ART OF LEAN COMMUNICATION
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…
Browsing: Marketing
Push not tear the envelope
Adam Grant’s advice for presenting an original idea Have a groundbreaking idea that you want…
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as…
Predicting the Future of Email
Is email dead or dying? I think we’re past this silly debate now, and we…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
An engaging content strategy has been an essential part of many a successful marketing campaign…
The Braggart’s Dilemma: How to Promote Yourself Without Being a Jerk
Humblebragging, the right way. It may not come easy, especially if you are humble or…
How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to…
SHOULD YOU LET A YOUTUBER DO YOUR MARKETING?
Influencer marketing, or the concept of getting a prominent online creator to sell your product…