No need to Tom Tom: Doing good is doing great for brands!
How This Company Makes Money While Making a Difference In The Business of Good, serial and…
Browsing: Marketing
Marketing Is Dead. Long Live Marketing
Marketing as we know it has changed. Today, it’s the consumer who’s in control. To…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most…
Brands moving away from mass-marketing approach
‘Just-in-Time,’ Vs. Mass Marketing, Delivers Higher Marketing ROI “Just-in-time” marketing can deliver a higher return…
Why brands need to tune into the foodie generation
4 Reasons Why Food Is Exploding as the Perfect Marketing Medium Food is inherently nostalgic.…
Is Your PR Strategy Really Working?
Successful PR takes significant investments. These three signs can help you decipher if your PR…
Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…
How to launch a $19 billion startup brand?
Follow Whats App’s lead There is a tendency among entrepreneurs who are launching a new business to…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
How Real-Time Marketing Changes the Game
The age of social media has brought about a new dynamic in customer communications: The…