Most consumers say they prefer to receive brand communications from retailers via email, according torecent research from Bluecore.
The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Some 68% of the consumers surveyed say they want to receive brand communications from retailers (sales offers, news, information about new products, etc.) via email; 6.9% prefer to receive communications while shopping in-store and 5.6% prefer text messages.
Email is the most preferred brand communication channel for respondents in all generations, including Baby Boomer (73% prefer email), Generation X (71%), Millennial (62%), and Generation Z (65%) consumers.
About the research: The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
This article first appeared in www.marketingprofs.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: info@groupisd.com or visit www.groupisd.com
