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How the Pandemic Is Reshaping the Advertising Industry

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Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA’s outlook for ad spending in 2020 and 2021?
US Consumers' Attitudes on Brand Communications During the Coronavirus Pandemic, March 2020 (% of respondents)

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This article first appeared in www.emarketer.com

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