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Is TikTok a Social Media Powerhouse or a Passing Fad?

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By on Digital & Social

eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok’s user forecasts, business model and place in the social media spectrum.

US TikTok Users, 2018-2024 (millions, % change and % of social network users)

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This article first appeared in www.emarketer.com

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