Facebook said the eclipse sparked more discussion than Super Bowl LI
Monday’s solar eclipse spurred more than 9 million tweets globally, along with 240 million interactions (posts, Reactions, shares and comments) from over 66 million Facebook users.
Twitter shared the map below, illustrating how the volume of conversation about the eclipse aligned with its path across the U.S.
As #Eclipse2017 gets underway on the west coast, check out how Twitter conversation (adj.) aligns with its path of totality over the US pic.twitter.com/t5aTUKwfWG
— Twitter Data (@TwitterData) August 21, 2017
The Weather Channel‘s Chasing Eclipse 2017 Twitter livestream reached 7.1 million total unique viewers.
Facebook said Monday’s solar eclipse sparked more discussion than Super Bowl LI, adding that 67 percent of users discussing the eclipse were women, and 20 percent were located outside of the U.S.
The top 10 eclipse-related hashtags on Facebook were:
- #eclipse2017
- #solareclipse2017
- #totality
- #eclipseday
- #nasa
- #pathoftotality
- #felizlunes
- #brillatuluz
- #greatamericaneclipse
- #eclipseglasses
And the five non-U.S. countries discussing it the most were:
- Mexico
- Canada
- U.K.
- Brazil
- India
There were more than 129,000 eclipse-related Facebook Live videos from publishers and users, and all eclipse-related videos (not just Facebook Live) totaled over 365 million views.
The top Facebook Live video Monday, with more than 29 million views, came from NASA, and at one point during the day, more than 500,000 users were tuned in.
Also, this 360-degree Facebook Live video from NASA, in 4K resolution, totaled more than 3 million views.
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This article first appeared in www.adweek.com
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