Advertising September 1, 2019 0 Optimized 6-Second Ads Encourage Ad Recall A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Advertising February 24, 2019 0 The six-second ad: short and sweet needs simple storytelling Which creative tactics allow a brand to combine the high completion rate of a six-second…
Advertising September 12, 2018 0 Advertising in Crisis: How the Turmoil Threatens All Media The ad business today is far from what it once was. The traditional patterns of…
Conversations September 6, 2018 0 Six sells – Adam Ferrier on attention, measurement and the six second ad To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second…